Since the explosion of NMN, the capital market has been enthusiastic, and companies have rushed to deploy. The efficacy of β-nicotinamide mononucleotide NMN has been explored more and has also attracted media attention.
But for ordinary consumers, the price is too high, The lack of enterprise standards and market chaos are still the resistance of NMN development in China.
NMN became popular for the following reasons analysed by 4 experts:
1. The concept of "anti-aging" conforms to the taste of modern people
2. Celebrity effect has played a very good leading role in the market for entering of NMN products
3. Consumer health awareness generally increases;
4. Gimmicks, its market price may be far greater than its commodity properties or its transaction value
5. Testable. In the long run, prices and values will continue to converge